value proposition

value proposition
/'vælju: prɒpəˌzɪʃ(ə)n/ noun
a statement by an organisation of the way in which it can provide value for a customer

Marketing dictionary in english. 2015.

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  • value proposition — UK US noun [C] MARKETING ► a reason given by a seller for buying their particular product or service, based on the value it offers customers: »The value proposition of car sharing has to be extremely high to succeed against the transportation… …   Financial and business terms

  • Value Proposition — Der Begriff Nutzenversprechen (englisch value proposition), auch Wertversprechen, stammt aus der Wirtschaft und ist während der New Economy populär geworden. Es beschreibt, welchen Nutzen ein Unternehmen seinen Kunden verspricht.… …   Deutsch Wikipedia

  • Value Proposition — A business or marketing statement that summarizes why a consumer should buy a product or use a service. This statement should convince a potential consumer that one particular product or service will add more value or better solve a problem than… …   Investment dictionary

  • value proposition — n. The unique set of benefits that you offer to customers to sucker them into buying your product or service. Sometimes shortened to value prop, as in What s your value prop? Word …   Business English jargon and slang

  • value-Proposition — See Success Proposition …   Dictionary of sociology

  • value proposition — n. statement of the way a business suggests to use its resources to supply greater value to its clients …   English contemporary dictionary

  • value proposition — noun The benefit (such as profit or convenience) offered by an organisations product or service …   Wiktionary

  • Customer value proposition — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Employer value proposition — An Employer Value Proposition is shorthand for both employer value proposition and employee value proposition. It describes a fair deal struck between an employer who derives value from the relationship and an employee who derives value from the… …   Wikipedia

  • customer value proposition — UK US noun [C] (ABBREVIATION CVP, also product value proposition) ► MARKETING a reason for buying a particular product or service in relation to the value that it offers: »Your customer value proposition must focus closely on what your customer… …   Financial and business terms

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